Expert view

Welcome to Future Farming

Technology and precision farming can often seem baffling. However, this new website and associated global Future Farming magazine is set to help farmers make sense of this fast moving sector.

Farmers are increasingly faced with a stream of new technology and are often questioning which of these new tools and techniques offer real benefits to their business. And when they have made their choice, how do they get the most out of it?

There are some global pioneers who are successfully using precision technology, including progressive farmers in North America, Europe and Australasia.

Who better to learn from?

So it’s not surprising that more and more farmers want to learn from these global pioneers, not just their local neighbours. Especially as farmers are increasingly using the same production approaches and technologies.

They want to know how overseas farmers are taking on the practical challenges of adopting these new ways of working, from financing the kit to acquiring new skills.

Therefore, Proagrica has launched Future Farming: a global brand that addresses the key challenges of forward-thinking farmers around the world, in print, online and face-to-face.

A new, global brand

Like the audience, the contents will be global – a narrow, local view is no longer good enough. Future Farming will explore what is happening on farms in all the most advanced areas of production, and track the latest technology wherever it originates.

The scope of the brand will be on all aspects of precision farming, including:

  • delivering targeted nutrition and crops through better and more efficient seeds
  • all crop farming related tools and instruments to drive sustainable efficiency
  • smart feed and food, data supporting sustainability and food security around the globe.

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