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Taranis sees huge potential in Brazilian agriculture

Technology could be one of the main allies of the Brazilian rural producer. The Israeli start-up Taranis sees the enormous potential and is investing in the Brazilian market.

Brazil, according to statistics from the Statistical Office (IBGE), has about 5 million agricultural entrepreneurs and 64 million hectares of arable land. In addition, there are about 150 million hectares of cattle farming. The share of agribusiness in the national gross domestic product (GDP) in 2017 reached 24 percent.

Projections for the coming years are very optimistic, with even greater growth. Despite this, more than half of the entrepreneurs in the sector still do not use any electronic tool to facilitate their activities. Technology could be one of the main allies of the Brazilian rural producer. The Israeli start-up Taranis sees the enormous potential and is investing in the Brazilian market.

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Brazil has about 5 million agricultural entrepreneurs and 64 million hectares of arable land. Here, combine harvesters crop soybeans in Campo Novo do Parecis, about 400km northwest from the capital city of Cuiaba, in Mato Grosso, Brazil. - Photo: AFP
Brazil has about 5 million agricultural entrepreneurs and 64 million hectares of arable land. Here, combine harvesters crop soybeans in Campo Novo do Parecis, about 400km northwest from the capital city of Cuiaba, in Mato Grosso, Brazil. - Photo: AFP

Taranis agricultural management platform

Taranis is an intelligent agricultural management platform that assists in the early identification of major diseases and crop pests, providing the most accurate decision making in preventive control.

Also read: Taranis gets $ 20 million in funding for AI-technology

Taranis’ next launch in Brazil will be the incorporation of its latest proprietary technology, which delivers ultra-high resolution (0.5 mm / pixel) sub-millimetre images, high resolution satellite imagery, weather forecasting, field monitoring and models that already make up the solution in precision agriculture.

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A seeder plants a mixture of maize and grass as the vegetable material from previous crops remain on the ground to protect the soil in the newly cultivated area at Santa Brigida Farmer in Ipameri, State of Goias, about 300 km from Brasilia. More than half of the entrepreneurs in the sector still do not use any electronic tool to facilitate their activities. - Photo: AFP
A seeder plants a mixture of maize and grass as the vegetable material from previous crops remain on the ground to protect the soil in the newly cultivated area at Santa Brigida Farmer in Ipameri, State of Goias, about 300 km from Brasilia. More than half of the entrepreneurs in the sector still do not use any electronic tool to facilitate their activities. - Photo: AFP

This innovation consists of the coupling of a lightweight camera into aircraft for aerial application or drones, capable of automatically identifying and quantifying, within a few hours, damage caused by diseases, pests, weeds and nutritional deficiencies in large-scale regions that are difficult to access for satellite or face-to-face monitoring.

Predict crop threats

The Israeli start-up offers the first scalable and predictive analytic solution to predict crop threats and prevent them in any climate zone. With accurate field information, daily task logging, disease alerts and advanced weather forecasting technologies, the platform helps large farmers reduce costs, increase production, and make faster decisions.

Machine learning

Through the use of high resolution images extracted from satellites and the data that the producers insert into the system, the platform gains precision, increases its capacity to analyse events and predict future events. This is thanks to machine learning, which is the machine learning behaviour patterns from the use of algorithms and image recognition.

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Taranis offers the first scalable and predictive analytic solution to predict crop threats and prevent them in any climate zone. It uses deep-learning technology and agronomic understanding to offer insights that create a more sustainable farming ecosystem. - Photo: Taranis
Taranis offers the first scalable and predictive analytic solution to predict crop threats and prevent them in any climate zone. It uses deep-learning technology and agronomic understanding to offer insights that create a more sustainable farming ecosystem. - Photo: Taranis

With Taranis, farmers can minimize the use of chemicals and pesticides by identifying where and when they are needed – sparing farmers’ resources, as well as providing a more sustainable type of agriculture. The platform currently monitors critical crop fields such as soybeans, corn, wheat, cotton, sugar-cane and potatoes.

Brazil offers huge market potential for Taranis

For Taranis, Brazil is a vast field to be explored, literally. The start-up recently announced expansion plans and sees in Brazilian agribusiness one of its main markets. Recently, an office was installed in the city of São Paulo an office with a sales and service team. The neighbouring countries, Argentina and Paraguay, are also on target of the Israeli start-up. The company was awarded a US$ 7.5 million Series A investment in a round that saw Microsoft partner Mindset Ventures, Finistere Ventures, Vertex Ventures, Eshbol Investments, OurCrowd and investor angel Eyal Gura (Microsoft News Center Brazil). “After a year of product maturity, which allows us to predict climatic phenomena and the presence of pests in advance, Taranis has put Brazil on its expansion route. The intention is to add even those who are still entering the AgTech era so that their adoption and use increase in Brazil”, says Taranis.

In the video underneath Taranis CEO Ofir Schlam talks to Israel Daily about Taranis’ technology

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