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Sensoterra and JoinData to provide soil moisture data

Dutch companies Sensoterra and JoinData announced a partnership to empower Dutch growers in making data-driven irrigation decisions for optimum land management and yield.

Soil moisture data has become more important to farming, as challenges with drier summers and soil health have increased over the past years. Sensoterra is already supporting growers across the Netherlands, tracking soil moisture levels for agricultural crops such as row-crops, orchards and soft-fruits, with horticultural land use for bulbs, flower, and tree care.

The Sensoterra soil moisture data integration into the JoinData platform, enables farmers with the information necessary to make smart informed decisions for land and irrigation optimisation.

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Data sharing and industry level learning

Both companies believe that transformation of the agricultural industry can only be achieved if the industry shares and learns to improve as a whole system. To do this there needs to be an easy way for farmers to use their own data generated, but also share it for mutual learning. JointData is facilitating this with a their platform for data sharing and industry level learning.

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Sensoterra aims to create a new benchmark, for more sustainably grown crops using data to drive improved irrigation decisions. - Photo: Sensoterra
Sensoterra aims to create a new benchmark, for more sustainably grown crops using data to drive improved irrigation decisions. - Photo: Sensoterra

Using data to drive improved irrigation decisions

Sensoterra aims to create a new benchmark, for more sustainably grown crops using data to drive improved irrigation decisions. By integrating shared data, the benefits of this type of data gathering prove the necessity and support the agricultural industry move towards more sustainable practices. Data sharing and integration will only be enabled with end-user approval.

1 centralised dashboard

“Future crop yield will depend heavily on the ability to integrate and action data from multiple sources into 1 centralised dashboard. Working with JoinData as an independent partner to manage and enable data flow speeds up the adoption of IoT sensor technology in agriculture, in order to optimise land use and improve yield,” says Bas van der Velden, Sales Director, Sensoterra.

JoinData

JoinData is a non-profit data cooperative empowering farmers to manage their data and support the ongoing digitalisation. Besides, JoinData enables companies in the agri-food ecosystem, to share data and boost innovation through the development of smart farming applications. JoinData was founded in 2017 and is based in Wageningen, the Netherlands. Currently over 15.000 farmers are making use of JoinData and more than 2 million data messages are distributed via the platform.

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