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Growmark and Solinftec announce partnership

Growmark has announced its partnership with ag-tech company Solinftec on digital solutions for growers.

The partnership is to help Growmark FS member companies become more efficient in their operations to cover more acres a day, which will ultimately help growers get their fields applied faster and more accurately. Earlier this year, Solinftec solutions became available for AGCO customers through a partnership.

“Solinftec has proven to be successful with large growers in Brazil and our footprint is similar,” said Lance Ruppert, director of agronomy marketing technology for Growmark.

“They are hands on and pragmatic in their approach which matches what we need for success. They also have hardware that works on all equipment and can be utilised at the grower level, as well to aid in the future full transparent operations between grower and retailer.”

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The partnership is to help Growmark FS member companies become more efficient in their operations to cover more acres a day, which will ultimately help growers get their fields applied faster and more accurately. - Photo: Henk Riswick
The partnership is to help Growmark FS member companies become more efficient in their operations to cover more acres a day, which will ultimately help growers get their fields applied faster and more accurately. - Photo: Henk Riswick

Artificial intelligence tool Alice

Solinftec developed an artificial intelligence tool called Alice, designed to work with production farmers to integrate and process data from machinery, people, climate and relevant external inputs.

Alice calculates producers’ ultimate needs/objectives and delivers real-time actionable recommendations. Its digital agronomy allows for data and predictive analysis. Currently, Solinftec has 20 million acres running with its solutions.

Logistical models to maximise efficiencies

“We know time in and out of the field is valuable,” said Mark Orr, Growmark vice president of agronomy. “This partnership will use data collection and artificial intelligence to develop logistical models to maximise efficiencies, while utilising real time alerts to enhance accuracy of applications and lower risk.”

Also read: Growmark launches agtech testing platform

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