Syngenta has acquired The Cropio Group, an ag tech company with a primary focus in Eastern Europe.
The Cropio platform is an equipment-integrated, end-to-end software solution that provides imaging, recordkeeping, and equipment tracking. Approximately 10 million hectares of crops are currently managed using Cropio.
Turning point in Syngenta’s digital strategy
Greg Meyers, Chief Information and Digital Officer, Syngenta, said, “This acquisition marks a turning point in Syngenta’s digital strategy for agriculture. Cropio is a leading player in the Eastern European digital agriculture market, and Syngenta is gaining a hub for Ag Tech innovation in Europe that will help increase farmer sustainability, productivity, efficiency and profitability. We anticipate significant opportunities for collaboration across the other Syngenta digital assets.”
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The Cropio platform is an equipment-integrated, end-to-end software solution that provides imaging, recordkeeping, and equipment tracking. - Photo: Cropio
“Cropio has done a really impressive job of building a product portfolio which brings tremendous value to growers,” said Dan Burdett, Head, Global Digital Agriculture, Syngenta. “They have focused on the breadth of grower processes, while enabling data flow across field equipment and multiple digital tools. Cropio’s platform allows farmers to monitor all their crops and field operations in order to maximise decision-making.”
40 million acres managed with Syngenta digital tool
With this acquisition, Syngenta now has to management platforms in the top four agriculture markets: in the United States with Land.db, Brazil with Strider, China with the Modern Agricultural Platform and now Eastern Europe with Cropio. Combined, more than 40 million hectares globally will be managed using a Syngenta digital tool, with a plan to double by the end of 2020.
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