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Farmers Edge and Nufarm Brasil announce partnership

Farmers Edge and Nufarm will deliver data-driven crop management solutions tailored to Brazilian growers.

Digital agriculture company Farmers Edge and Nufarm Brasil, a crop protection company, announced a three-year partnership to digitise at least three million acres of farmland in Brazil by 2023.

Farmers Edge and Nufarm aim to provide improved crop protection and the modern tools growers need for making better-informed agronomic decisions to maximise profitability.

Data-sparse environment

Brazil is the fourth largest food producer in the world, with soybean, corn, sugarcane, and cotton among the top crops it produces. Acording to Farmers Edge, growers face a data-sparse environment that makes it challenging to collect and access the right field-centric crop information to optimise yields in an efficient and sustainable way.

Full-farm connectivity

That’s why the company aims to bring digital infrastructure to the farm that collects data from any type of environment over wireless mesh or cellular networks. Many regions of Brazil, including the Mato Grosso, lack cellular coverage, so having full-farm connectivity powered by a reliable, fast network is a game-changer, says Farmers Edge.

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The partnership is to combines premium crop protection with full-farm connectivity to deliver data-driven crop management solutions tailored to Brazilian growers  - Photo: Farmers Edge
The partnership is to combines premium crop protection with full-farm connectivity to deliver data-driven crop management solutions tailored to Brazilian growers - Photo: Farmers Edge

Seamless connection with growers

“By joining forces with Farmers Edge, Nufarm can efficiently and sustainably provide superior services and establish a seamless connection with growers so we can strategically match each farm’s unique needs with the right solutions,” said Celso Macedo, Marketing Director LATAM for Nufarm Brasil.

“This partnership allows our representatives to work more closely with growers and use advanced analytics and predictive intelligence to provide specific recommendations for each field – from selecting the right crop protection products to determining the right rates to apply to each zone of a field to maximie yield potential.”

Shifting from selling products to selling outcomes

The partnership is also to enable Nufarm representatives to innovate their business model and services, shifting from selling products to selling outcomes. Growers can select to share their data with their representative through the FarmCommand platform, deepening the insight and understanding of what’s happening across the farm.

FarmCommand

FarmCommand combines field-level data, remote sensing, and AI-driven models, and delivers a suite of tools, including a set of imagery-derived maps, predictive crop models, and automatic crop health change detection.

Monitor crops remotely

“Brazil is an agricultural powerhouse with a unique position as a top global producer that is also data-sparse compared to other areas of the world,” said Wade Barnes, CEO and co-founder of Farmers Edge.

“By developing new, integrated solutions with Nufarm, we equip growers with tools to make agronomically sound crop protection decisions, monitor crops remotely, and proactively manage risks; together, we are putting Brazil growers in the driver’s seat for the next decade.”

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