Kubota invests in Israeli startup Clarifruit. Clarifruit develops a fruit and vegetable quality control app that uses artificial intelligence to perform quality control of fresh fruit.
Clarifruit’s quality control app is suitable for both iOS and Android devices, and free to download. All the user has to do, is take a photo of the fresh produce and Clarifruit’s computer-vision and machine learning technology engine will analyse external attributes, including color, stem color, and size.
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The fruit and vegetable quality control app – which was developed for inspectors and handlers – can also be integrated with third-party hardware to access internal attributes such as degrees brix from a refractometer, pH, and firmness from a durometer.
The data collected by Clarifruit will allow buyers of fresh produce to compare products. Clarifruit expects growers to get a fairer price for their produce as a result.
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“With our Clarifruit investment, Kubota is taking the next steps in expanding its overall eco-system vision in specialty crops, this time in the downstream quality control value chain,” explains Peter van der Vlugt, General Manager of Kubota’s Innovation Centre Europe. “With Clarifruit’s quality control process and software, we intend to improve the problem of 20% or more quality mismatches, price re-negotiations and rejections, thus contributing to the reduction of waste in the worldwide food produce sector.”