Sentera acquires Insight Sensing

09-11-2021 | |
Photo: Canva
Photo: Canva

Agricultural insights company Sentera has acquired Insight Sensing and its technology platform that delivers field-specific insights to agronomists.

Insight Sensing’s technology is powered by machine learning using on-farm data. The company, founded by two PhD graduates from the University of Minnesota, was supported by the National Science Foundation Small Business Technology Transfer program, providing the opportunity for the team to initially focus on delivering a product for in-season nutrient management, with a particular focus on nitrogen management in potato production.


Sentera’s existing technology centers around FieldAgent, a software platform that integrates data from satellites, on-field equipment, weather, soil, drones, sensors, and field observations. The platform processes data through models, machine learning and artificial intelligence tools – some of which include stand count, tassel count, weed maps, nutrition reporting, and carbon and sustainability scoring.

Also read: Sentera expands FieldAgent with tassel count

“Integrating Insight Sensing’s existing technology into FieldAgent will accelerate the adoption of machine learning tools by giving Sentera’s customers direct access to applications suited to their specific needs” said Zach Marston, Principal Scientist at Sentera. “We expect to unlock a whole new class of analytics and reporting products, and we‘re excited to see the potential of this technology as it continues to be developed.”

Hugo Claver Web editor for Future Farming