CNH Industrial announces a minority investment in the US-based ag tech company EarthOptics through its Ventures arm. EartOptics develops soil sensing technology.
EarthOptics’ proprietary technology measures the health and structure of soil through a combination of ground-based sensors, satellites, physical soil samples, machine learning models and agronomic expertise.
By providing such a wide range of soil data, this technology is to enables farmers to better manage their land and enhance its value. Insights can help them drive multiple improvements from increasing crop yield to reducing fertiliser application, and assessing their farm’s carbon impact, to name a few key areas.
According to CNH Industrial this funding – part of EarthOptics’ Series B investment round – will help to further build out their sensor suite’s hyper-accuracy capabilities to boost acreage growth and bring greater savings. It will also allow the company to scale cooperation with service providers (agronomists, crop consultants and trusted third party advisors) for data insights.
CNH Industrial will begin a pilot testing phase of EarthOptics’ soil sensing technology through the Case IH brand in 2023. Commercial plans will be the subject of future announcements. The goal of this technology is to accelerate CNH Industrial’s work in tillage automation and provide greater agronomic insights for customers.