Growers Edge and CropX partner to incent farmers to adopt soil sensing technology to optimise farm management.
The companies will work together to develop an agronomic prescription based on CropX field trial data and the Growers Edge analytics platform to create a precise model for farmers using CropX sensors to follow in an effort to improve yields and profitability.
Farmers will be able to participate in a 2020 pilot program that will feature an irrigation practice prescription and a Growers Edge money-back guarantee that reduces the risk of adopting CropX technology.
“The financial instruments available today do not meet the needs of farmers who want to embrace new ways to improve the profitability and sustainability of their operations,” said Joe Young, president and chief operating officer, Growers Edge. “Working with strategic partners like CropX, we are providing the incentive a farmer needs to confidently adopt new technologies that can drive their long-term sustainability and business success despite rising environmental and business challenges.”
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“Giving farmers direct access to all of the intelligence below the ground empowers them to sustainably cultivate more profitable and productive farms by accurately predicting and managing crop needs. However, many farmers are hesitant to invest in soil sensing technologies after being burned by complex, expensive – and often even ineffective – technologies in the past,” said John Vikupitz, president, CropX. “Our partnership with Growers Edge will help farms of all sizes and budgets confidently embrace in-soil data technologies to modernise farm management.”
CropX soil sensing technology
CropX provides soil sensing technology that is to helps farmers cut crop-input costs through optimised farm management technology that delivers water, fertiliser, energy and labor savings. By analysing soil data and integrating it with crop models, satellite imagery, and weather forecasts, the CropX cloud-based software platform is designed to boost crop yields through in-field sensors that integrate with irrigation systems to automatically deliver the correct amount of water based on specific plant requirements rather than watering an entire field based on rough estimates.