Cargo robbery is a major problem for Brazilian farmers. Trace Pack fights back with a smart tracking system.
Cargo robbery poses a major threat to the Brazilian agricultural industry. In 2016 alone, 22,500 cargo robberies took place, causing R$ 6.1 billion (€ 1,2 billion) in financial losses, according to the Industries Federation of Rio de Janeiro (Firja).
In order to better arm farmers and transport companies against thieves, the Brazilian startup Trace Pack developed a smart locator or tracking system. According to the company, it is immune to signal jammers and is powered by longlife batteries, that can go up to 1 year without recharging.
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Trace Pack got the idea in 2017, during a Londrina ecosystem hackaton, in order to overcome the weaknesses of cargo locators.
“We started to develop a more sophisticated locator, with breaking edge technologies such as IoT by SifFox frequencies, for example. There was nothing like it here in Brazil before and it is very expensive to import. Using these technologies, the Trace Pack locator offers increased efficiency during the entire logistic cycle and is the best tool against cargo robbery”, says Renan Salvador, founder and commercial director of the company.
Their technology uses 450 hertz frequencies and does not rely on mobile networks that cover only a third of all the farms across Brazil. As a result, the tool is connected all over Latin America and is 100% supported online, providing logistical reports to users and compatibility with ERP software.
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Furthermore, the Trace Pack locator is placed inside the cargo. So whatever happens to the cargo, the system keeps tracking it, sending alerts by SMS, e-mail or phone whenever something unexpected happens to the cargo.
“We got our first big client early this year and since then 3 more major Brazilian agricultural logistical companies are using our system. Currently, we are expanding to other logistical sectors, such as transport of medicines, chemicals, cigarettes and other products,” says Salvador.
The startup is also developing further solutions, such as machine localisation in the field for the pulp and paper industry. “We have another tool that provides information about machine efficiency in the field for supporting decision processes in the pulp and paper sector. This system helps users to find the most efficient and secure way to manage their products and assets”, concludes Salvador.
When nerds discover agriculture
Two different worlds were joined in Londrina, a city of 580,000 inhabitants in Paraná state, Brazil. On one hand the agricultural tradition (it once had the biggest area of coffee on the planet) and on the other a vibrant urban youth, motivated and eager to change the world.
Supported by George Hiraiwa, former Agriculture Secretary of Paraná, since 2015, the “Red Foot” ecosystem has produced more than 20 ag startups that provide solutions for cultures (soy, coffee, sugar cane, maize, etc.), animal production (even bees) and different links in the entire ag value chain.
The next “When nerds discover agriculture” story will cover the startup Termo Plax, which provides solutions for grain storage.