Growmark and Growers Edge have partnered to help farmers embrace new technologies without financial risk.
Growers Edge will provide a yield guarantee program for Growmark’s North American customer network and an extension to its AgValidity technology testing platform.
Based on Growmark Product Yield Trials and the Growers Edge Growers Analytic Prediction System (GAPS), an artificial intelligence platform, the two companies have developed a proprietary Agronomic Performance Product (APP) specifically for Growmark crop inputs.
When farmers follow the specified agronomic practices for the Growmark solutions, they are assured yield improvements backed by a performance guarantee provided by Growers Edge.
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Required agronomic practices for the APP include implementing Growmark seed, grid soil sampling and variable rate fertiliser applications, as well as following farm-specific recommendations for phosphorus, potassium, lime, nitrogen, herbicides, fungicides, etc.
“In today’s stressed farm economy, farmers are incredibly wary of taking on more financial risk – even when taking that leap could boost profitability. They need guarantees,” said Joe Young, president and chief operating officer, Growers Edge.
“The Growers Edge team is removing some of the risk and creating a new value stream for both the farmer and our technology providers. We think the yield guarantee program will help customers deploy the technologies needed to improve profitability,” added Lance Ruppert, director of agronomy marketing technology, Growmark.