New Holland and Bluewhite announce strategic partnership

Photo: New Holland
Photo: New Holland

New Holland, a brand of CNH, and Bluewhite, an autonomous technology company enabling AI-driven autonomous farming, announced a multi-phase partnership to collaborate on distribution, manufacturing and integration of Bluewhite’s autonomous solutions for New Holland tractors in North America. This partnership will enable New Holland tractors to operate fully autonomously in orchards, vineyards and other specialty crop operations.

This strategic partnership includes a three-phase, multi-year initiative that advances the development and integration of Bluewhite technology across the New Holland portfolio. Beginning immediately, select New Holland dealers in the western U.S. have the rights to sell, distribute and service Bluewhites’s aftermarket kits for existing New Holland tractors. Order writing will begin in summer 2024, with future regional and global expansion to come to ensure broader New Holland customer access. New Holland and Bluewhite are also exploring future possibilities for factory-installed solutions.

“The integration of Bluewhite into our technology stack allows our customers to access much-needed autonomous technology in an attainable aftermarket solution,” said Carlo Lambro, Brand President of New Holland. “With our position in specialty crops, the partnership with Bluewhite complements our mission to continue to better serve our customers, elevate their capabilities and bring more autonomy to their operations.”

Farm solutions

Bluewhite, formerly Blue White Robotics, brings sustainable autonomous innovation to permanent crop growers worldwide. The company’s AI-driven autonomous farm solution leverages AI, sensor fusion, advanced vehicle integration and precision implements control to help growers manage their fleets and data — and, ultimately, produce more with less. Bluewhite works with over 20 leading permanent crop growers, enabling autonomous farming on multiple crops and tractor models across 150,000 acres in the U.S. Founded in 2017 by Ben Alfi, Yair Shahar and Aviram Shmueli, Bluewhite is headquartered in Tel Aviv with offices in Fresno, California.

The capabilities of Bluewhite in orchards and vineyards bolsters New Holland’s strategy to bring autonomous solutions across all segments it serves, especially in the specialty crop market. Building on its parent company CNH’s acquisitions of Raven, Augmenta, and Hemisphere, which are driving New Holland’s autonomy offerings for row crop and broad acre farmers, Bluewhite’s technology helps New Holland customers address immediate challenges, such as labor shortages and rising operational costs in the specialty crop market.

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Ed Asscheman Online editor Future Farming