CNH Ventures takes a minority stake in Bem Agro

Bem Agro uses AI to convert any type of aerial field image – including those taken from machines, drones and satellites – into Agronomic Mapping Reports. These reports provide data that enables farmers to make better decisions about optimizing field operations, allocating resources and increasing yield while driving improved machine performance, greater productivity and reduced running costs.

In sugarcane, grain and fiber harvesting, where farmers can face low-visibility conditions, Bem Agro’s maps provide guidance lines for course correction and crop damage reduction. Their weed mapping pinpoints specific areas to be sprayed, minimizing herbicide usage.

Commercial partnership

This investment follows over five years of commercial partnership with Bem Agro. CNH currently use their mapping solutions on the Case IH and New Holland brands’ Connected Platforms for sugarcane harvesters, tractors and sprayers in Brazil, Indonesia and Thailand. Together with Bem Agro, CNH aim to significantly enhance the current and future precision technology solutions, services and reach for agriculture across Latin America and Asia Pacific.

The drive for customer-inspired innovation relies on dialogue with the people that use equipment and technology of CNH. Positive feedback from the dealer network and customers was instrumental in driving this strategic investment.