​Kubota shows New Agri Concept at CES 2024

Kubota unveiled the New Agri Concept – a fully electric, multi-purpose vehicle – and released a video illustrating Kubota’s vision for bringing autonomous technology and AI together to provide solutions for a residential or small-acreage grower. Key technologies highlighted in the video include: automatic data collection, real-time monitoring, AI identifying potential issues, automation addressing labor challenges, water management automation, and a data platform enhancing productivity.

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Fully electric New Agri Concept

The fully electric New Agri Concept is designed for flexibility and to support a wide range of tasks. The vehicle’s six independent drive motors and a standard three-point hitch allow it to use many existing implements for common operations including mowing and tilling. Fast charging from 10% to 80% in less than six minutes enables flexibility by not constraining customers with long charge times, reduces vehicle downtime, and allows the vehicle to quickly get back to work when in operation. Electric drives enable quiet operation making the New Agri Concept easy to operate in residential settings or at night.

“I am excited to help unveil our New Agri Concept, which showcases our design philosophy and builds on Kubota’s long legacy of technology innovation for the betterment of society,” said Senior Technologist for Kubota North America Brett McMickell. “This concept vehicle, as shown in the immersive video, displays the future potential of fusing digital and physical to provide complete solutions for our customers. Many technologies, such as AI, connectivity, and autonomy, need to come together in order to realize Kubota’s vision of providing solutions across the food value chain – from growers to consumers.”