The New Holland Straddle Tractor Concept is the winner of a gold medal at the German Award Design 2023 in the category Excellent Product Design.
Revealed at SITEVI (salon international des équipements et savoir-faire pour les productions vigne-vin, olive et fruits-légumes) 2021, the New Holland Straddle Tractor Concept is a co-production of New Holland Agriculture and Pininfarina.
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The cabin is made entirely of glass, providing the operator with exceptional visibility on the vines and all around and it is angled in the direction of travel, adding dynamism to the design.
The overall exterior look of the machine stands out for the flowing and dynamic automotive-inspired lines. The exposed frame confers a sporty look.
The interior features a large single door and rotating seat, with use of wood contributing to the cab’s plush, luxurious feel, again reminding of wine barrels.
The concept has been created as ready for electric traction, for a future of alternative energies fuelled machines.