World FIRA 2021 and FIRA USA 2022 announced

27-04 | |
Photo: René Koerhuis
Photo: René Koerhuis

GOFAR, the association for the promotion of agricultural robotics, announced during the FIRA Open Day that FIRA becomes World FIRA. This “hybrid” event will take place December 7 to 9, 2021. Also, a FIRA USA 2022 will be held in California in the spring of next year.

The FIRA Open Day brought together 1000 participants last April 15 to discover new agricultural robot demos and presentations (Monarch Tractor, Earth Rover, Ambit Robotics, Naio Technologies, SITIA, VitiBot, amongst others.

It was also an opportunity to explore the state-of-the-art of the automation projects of the main tractor manufacturers, with the participation of Kent Brown, Senior Product Manager – Harvesting Automation at John Deere, Andrew Sunderman, Senior Manager, Global Farming Solutions at AGCO Corporation and Brett McClelland, Product Manager – Precision Agriculture from CNH Industrial.

Finally, a roundtable provided an update of the progress, needs and challenges of agricultural robot development in the United States. Around the table were gathered Praveen Penmetsa, CEO of Monarch Tractor, Gabriel Youtsey, CIO of the University of California, Walt Duflock, VP of innovation of Western Growers and Alain Pincot, director of Betteravia Farms (a debate led by Julie Peyrache, Investment Manager for the CAPAGRO investment fund).

World FIRA 2021, December 7 – 9

As the health situation tends to offer better days for on-site events, FIRA plans to reopen to the public in Toulouse (France), while keeping its virtual event as its main format: all in parallel over 3 days of conferences, demos, exhibitions and business.

The idea behind this virtual format is to offer a double experience to the participants, that is, the possibility to choose to participate online only, or also in person. They will be able to plan business meetings in advance and enjoy the double experience, with their meetings held directly on-site, or by videoconference with a participant on the other side of the world.

When the farmers take over robots

As for the speeches, most of them will take place in the amphitheaters of the Congress Center, and will be broadcast live on the online platform.

The theme of this 6th edition, “When the farmers take over robots!” addresses the current challenges of the sector. The objective is to make the farmer an active participant in the reception of his robots from their design to their handling, and to meet concretely his daily needs.

FIRA USA 2022

The United States, and California in particular, represent a market that is both mature and sufficiently technophile to support the growth of agricultural robotics. This is one of the reasons why FIRA says it chose this part of the world for its first regional edition. With numerous locally-based partners, such as WGA – Growers Western, many manufacturers and producers, and agricultural media, GOFAR consolidated ties with the University of California, the local operator and co-organizer of FIRA USA 2022 which should be held on-site in March 2022.

You can view the full FIRA press conference below

Claver
Hugo Claver Web editor for Future Farming