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Farmers Edge: automated hail detection and reporting

Farmers Edge’s new tool uses weather data, satellites imagery and AI to automate claim detection.

Farmers Edge announced a new severe weather detection, notification, and reporting tool. It’s available through FarmCommand. The tool delivers in-depth reports with critical information required by insurance professionals to make assessments and take action.

View active hailstorms

Field-centric weather data, machine learning, daily satellite imagery, and crop health change detection are merged into one management tool. Insurance professionals can view active hailstorms, follow storm paths, and monitor when storms touch down on fields where their growers have existing policies.

Automatic notifications to alert growers and agents

Following the hail event, instead of piecing together details from various sources, automatic notifications are generated to alert growers, agents, and adjusters to critical information. This includes fields affected, location, crop stage, and extent of the damage. A Crop Health Change Map provides an additional layer of field-level analytics to support assessment and claims management activities.

“The concept of automating claims processing is not new, but the automation of prediction, detection, and reporting powered by field-specific data for insurance is game-changing,” said Wade Barnes, CEO and co-founder of Farmers Edge.

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The new tool combines sophisticated weather detection and forecasting, daily satellite Imagery, and AI technology to automate claim detection and simplify claims management. - Photo: Farmers Edge
The new tool combines sophisticated weather detection and forecasting, daily satellite Imagery, and AI technology to automate claim detection and simplify claims management. - Photo: Farmers Edge

Quality of data

According to Barnes, one of the challenges to developing accurate models and reports is not just the amount of data required, but the quality as well. “This is where we saw an opportunity to help and tackle this gap in the industry. By layering what we’ve built – the highest quality data sets available – with powerful digital tools, insurance professionals can refine their claim reporting process and deliver premium services to their customers.”

Barnes says that at the end of the day, it’s about providing growers with the best possible experience through deeper digital connections. “This new tool does just that, transforming an outdated process to one that’s more efficient and profitable for growers and insurance professionals alike.”

How the Hail Detection and Reporting Tool works

Detection: Powered by a sophisticated severe weather monitoring system and Farmers Edge Advanced Weather Network of on-farm stations, insurance professionals and growers can access real-time, historical, and 10-day weather forecasts to identify and track risks.
Notification: The morning after a hail event occurs, growers and insurance professionals are alerted to the weather event with an email notification. Additionally, high-resolution imagery of the field is automatically analyzed from before and after the event to detect and pinpoint any potential damage or changes in crop health.
Reporting: The notification links to advanced reporting features in FarmCommand which detail the hail event rated by severity, time, location, size of affected areas, and the stage of the crop impacted. Crop adjusters can assess the damage by viewing imagery from before and after the event to make an assessment and determine action.
A demo can be requested via e-mail.

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