ICL acquires Growers Holdings

Specialty minerals and chemicals company ICL has acquired Growers Holdings. Growers’ agronomic services platform aims to enhance decision-making capabilities for farmers, agronomists and other agro-professionals by creating easily adaptable and executable data-driven recommendations.

Manual and machine-generated farm data

The Growers platform collects and structures manual and machine-generated farm data, instantly creating agile and return-focused plans for planting, fertilisation and purchasing decisions that are streamed to farm machinery for effortless on-field application. Headquartered in Raleigh, North Carolina, Growers employs a team of data scientists, engineers, developers and agronomists, serving a customer base across the U.S.

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Raviv Zoller, ICL President & CEO: “The acquisition of Growers expands and strengthens our offering of agro-digital services and our capability to develop innovative solutions to generate higher agricultural yields and more efficient and sustainable agricultural practices.” – Photo: ICL

Higher agricultural yields

“The acquisition of Growers expands and strengthens our offering of agro-digital services and our capability to develop innovative solutions to generate higher agricultural yields and more efficient and sustainable agricultural practices. By combining Growers’ platform with ICL’s agronomic know-how, we are accelerating our market reach and development roadmap to create an unparalleled digital service offering focused on providing agro-professionals with unique access to currently untapped and unstructured data in a simple, fast and actionable way,” said Raviv Zoller, ICL President & CEO.